JOHNNY C.
John Cowan · the commercial collection

It's on like
neck bones.

From Memphis to Miami, a collection of commercials, characters, and moments from the world of Johnny C.

Watch the commercials ↓
The collection

Roll the tape.

The commercials in order, from the first Mo’ Money spot to Johnny C’s return.

Where it started

On like a pot of neck bones.

We didn’t really have a script for the first commercial. As you can see in the behind-the-scenes footage, we were figuring it out as we went.

Around that time, I was listening to some rappers who were probably pretty obscure for a white dude like me. One of them was Willie D of the Geto Boys. I loved a line from his song “Clean Up Man”: “Once I get your girl alone, it’s on like a pot of neck bones.”

That line stuck with me, and “On like a pot of neck bones” became the catchphrase for the first Mo’ Money commercial.

Rare behind-the-scenes footage from the first commercial.

From the archives

Behind the characters.

Photos and moments from along the way.

A few words to live by

Words that stuck.

“An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way.”Charles Bukowski
“If you're losing your soul and you know it, then you've still got a soul left to lose.”Charles Bukowski
“It's never too late to have a happy childhood.”
“Blame it on a simple twist of fate.”Bob Dylan
“Some people never go crazy. What truly horrible lives they must lead.”Charles Bukowski